In world cities like London, it can be easy to get caught up in visiting the city’s most iconic landmarks — like Westminster Abbey, the Victoria and Albert Museum, or Buckingham Palace in London — but there is also so much more to these megacities than their most famous spots.

We’re showing you some of the best-kept secrets of London. (Photo Credit: @kimptonfitzroy)

When in town, you can rest easy at Kimpton Fitzroy London. (Photo Credit: @kimptonfitzroy)
The city of London is split by the River Thames and its four corners are as diverse as the country’s inhabitants. And while you should definitely visit the city’s most iconic landmarks, you should also make sure to visit London’s lesser-known corners.
We have put together a variety of restaurants, markets, and historical spots that you must visit when exploring each corner of London. Which area of the city will you start in first?
Explore East London
Shoreditch is a short train ride — or an hour’s walk — from central London and is the perfect place to explore for a more relaxed vibe. Known as the hipster side of town, you’ll want to check out Brick Lane for vintage stores like Beyond Retro and infamous curry houses that all tout the best Indian food in all of London.

In East London, explore the Shoreditch neighborhood. (Photo Credit: Lawrence Chismorie)
There are also an array of quirky cocktail bars in eastern London — a favorite is Happiness Forgets — and diverse market stalls at Upmarket and Spitalfields that are open year-round. Don’t leave without grabbing a classic order of fish and chips at Wicked Fish — because when in London, right?
Back in 2012, East London was put on the map by the Olympic Games. A short tube ride from the city center, you’ll find Stratford where the stadiums and arenas still stand proud in the Queen Elizabeth Olympic Park and are open to the public to visit and use daily. They’re also still used as venues for sporting events and concerts.

East London is one of the most artistic corners of the city. (Photo Credit: Samuel Regan Asante)

And don’t forget to explore Hackney Wick. (Photo Credit: Samuel Regan Asante)
Hidden down the road from the park is Hackney Wick, which is the perfect spot to take a break from the park’s hustle-bustle in the canal-side bars and eateries.
Saunter Around the South
Not to be mistaken with Tower Bridge, London Bridge connects central London with the southern portion of the city — though it does also have the best view of Tower Bridge, so you won’t miss it! Don’t forget to look up while you’re in the area — London’s tallest building, The Shard, towers above London Bridge station in all its glory.

Visit The Shard in South London, the city’s tallest building. (Photo Credit: Rocco Ronneburg)
Traveling along the river you’ll reach London’s South Bank, where you can find the London Aquarium, the London Eye, Waterloo Station, and the South Bank Centre. There are also countless pop-up events along the South Bank throughout the year including summer festivals, comedy festivals like Underbelly, and Christmas markets.
If there is one thing that the Brits love, it’s Christmas. Witnessing the holiday markets of London is particularly special — if you can make it to the city during this magical time, it will be an experience to remember.
Best from the West
From shopping havens and royal palaces to leafy green parks and theaters galore, there’s something for everyone on the west side of London Town.

West London is one of the most picturesque parts of the city. (Photo Credit: Lawrence Chismorie)

Welcome to Notting Hill. (Photo Credit: Damiano Baschiera)
Head a little further west of the well-known West End and you’ll think you’re in a different city as you will find the picturesque Richmond Park — you won’t be dodging traffic here but deer, where they are free to roam the park.
Another area to explore in West London is Notting Hill. Victorian townhouses decorate this part of London amongst high-end shopping outlets and the world-famous Portobello Market. An annual attraction to the area is the Notting Hill Carnival, which attracts a global audience and is one of Europe’s largest street festivals.
Looking on from the North
Fancy seeing London from a bird’s eye view? Head up to Alexandra Palace — or Ally Pally as the locals fondly call it — for an Insta-worthy city panorama. Roam around the hilly park or go inside and admire the historic building which is also an events arena for music gigs, sports, and ice-skating.

Swing by Ally Park in northern London for a breath of fresh air. (Photo Credit: Samuel Regan Asante)
North London is also a hub for diverse communities which means it’s an international food court. For a Turkish treat, head to Gökyüzü in Harringay, for a Kosher feast head to La Fiesta in Golders Green, or swing by Nissi Mezedakia for fresh Greek food in Palmers Green.
Whatever your calling, we promise you’ll find it in London.
Where to stay: Kimpton Fitzroy London
